Le champagne Palmer & Co annonce un partenariat stratégique avec TRU Estates and Vineyards pour la distribution de ses vins aux Etats-Unis. TRU Estates and Vineyards est la division “premium” du groupe Constellation Brands, Inc. leader sur ce marché.
“La convergence des valeurs et la vision à long terme partagées par les deux sociétés ont créé les conditions idéales de ce rapprochement à la fois stratégique et naturel.” Pour Rémi Vervier, directeur du champagne Palmer & Co il s’agit d’un bon accord : “La convergence des valeurs et la vision à long terme partagées par les deux sociétés ont créé les conditions idéales de ce rapprochement à la fois stratégique et naturel.” Quant à Chris Stenzel, président de la division Vins & Spiritueux du groupe Constellation Brands, il reconnaît volontiers que :“ le champagne Palmer & Co est reconnu pour la qualité de ses champagnes et sa constante recherche de l’excellence. C’est un parfait complément à notre porte-feuille de marques prestigieuses comme Schrader Cellars, The Prisoner Wine Co et Robert Mondavi Winery.”
Constellation Brands est le numéro un mondial sur le segment des vins premiums et occupe une place de leader sur le marché américain, son engagement et son expertise considérable pour aider les sociétés qui composent son portefeuille à obtenir d’importants avantages stratégiques sur le marché laissent entrevoir un partenariat des plus prometteurs.
Champagne Palmer & Co announced that it has formed a strategic partnership in the United States with TRU Estates and Vineyards, the Fine Wine division of Constellation Brands, a leading premium wine company.
Champagne Palmer & Co. boasts over 70 years of history and heritage and is known internationally for its highly acclaimed portfolio, prestigious vineyard holdings and exceptional wine quality. Founded in 1947, Champagne Palmer & Co. is known best for its Brut Reserve, Rosé Reserve, Blanc de Blancs and Vintage offerings, among other luxury wine collections, sourced from the finest Premier and Grand Cru vineyards in the Montagne de Reims, one of the most prestigious terroirs in Champagne.
Rémi Vervier, Managing Director of Champagne Palmer & Co, said, “We are delighted to begin a relationship with TRU Estates and Vineyards. We share the same values and spirit of excellence, and we look forward to bringing the quality and prestige of the Champagne Palmer experience to U.S. wine lovers thanks to the passion and expertise of the TRU Estates and Vineyards team.”
“Champagne Palmer & Co. is an excellent addition to our TRU Estates and Vineyards division’s fine wines portfolio,” said Chris Stenzel, Constellation Brands’ Wine & Spirits Division president. “With its long and prestigious history, unwavering commitment to quality, and international luxury consumer following, we see immense opportunities for Champagne Palmer & Co. in the U.S. We look forward to this partnership and enhancing U.S. presence for the exceptional wines Champagne Palmer & Co. has to offer.”
“Champagne Palmer’s extraordinary wines and passionate team are a perfect complement to our portfolio of iconic brands such as Schrader Cellars, The Prisoner Wine Co. and Robert Mondavi Winery,” added Nick Withers, business unit general manager for TRU Estates and Vineyards. “This partnership further enhances our breadth of offering of desirable luxury brands for our valued trade partners and fine wine consumers.”
This long-term agreement, effective July 2018, includes U.S. market import exclusivity, with focus in on-premise and fine wine retailers through the dedicated TRU Estates and Vineyards team and their distributor partners.
